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How to Research: Narrow Your Topic

Just getting started on a research paper or project? Don't know where to start? This is the guide for you!

Narrow Your Topic

Tips for narrowing your topic to a manageable size.

Brainstorming Tools

Try these tools to help you brainstorm:

Narrow Your Topic

You may start with a very broad topic, for example, marketing.  Soon, however, you would find there is way too much information on this subject.

To make the topic more manageable, think of some aspect of the general subject of marketing that interests you, for example:

  • Corporate sponsorship in colleges
  • Greenwashing
  • Marketing to children

Let's say that you are interested in marketing to children ...

You could further narrow that topic by choosing a specific sub-topic:

Narrow by ...
a specific item
  e.g. marketing fast food
a location
  e.g. marketing in Canada
a specific medium
  e.g. marketing on television
a population
  e.g. marketing to boys vs. girls