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MKTG 171

Using Business Databases

Hello Business Students! 

The 25-minute video below covers databases for industry analysis, SWOT analysis, and customer demographics.

Video Highlights:

  • Finding SWOT Analysis: minute 7:13
  • Finding Industry Profiles: minute 13
  • Finding Demographic Information: 17:10
  • Finding Customer Behaviour & Infographics: please go to the "Consumers" tab and watch the video on Statista.
The video above can be watched through Microsoft Streams, here.